Consumer Marketing Trends 2022

London 12 May 2020 WGSN the global authority on trend forecasting today released Future Consumer 2022 a white paper for executives marketers and product designers alike highlighting the key consumer profiles and sentiments that will drive sales and engagement in 2022. The shift will mainly be due to personal value which we have discussed. Again shoppable social media will be a trend that will grow at a rapid rate over the next few years and conversational commerce will help you achieve higher growth if you begin adapting soon. Carla Buzasi Managing Director WGSN commented.

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Greatest impacts on consumer mindsets.

Consumer Marketing Trends 2022. Headless commerce will continue to grow. As the world shifts. The eCommerce industry in 2022 is surely going to see quite a rise in voice shopping.

Online sellers are encouraged to consider this particular trend to seek to offer customers comfort. Aligning with these mindsets will be the difference between growth and stagnation. According to industry projections the market value of voice-based shopping will reach 40 billion by 2022 and consumer spending via voice assistants is also projected to reach 18.

WGSNs proprietary blend of demographic analysis who your buyer is and psychographic research why are they buying is distilled into three consumer groups set to drives sales and engagement in 2022. The 5 pillars outlined above are a mix of industry and consumer trends that have significantly gained traction over the past year while others signal key changes in consumer behavior that should be considered for developing successful marketing campaigns in 2021. I want to highlight three of the most important consumer trends that originated in the pandemic but will still be valid in 2022 and onwards.

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